Have you noticed the whiplash discussion in the public square? One day sustainability seems to be at the forefront and in every headline. The next? Louder voices emerge to reaffirm status quo practices. And yet, above all the din, one truth seems to remain constant: As a global collective, we have come to agree that plastic waste is not a crisis worth tolerating. That we can, and will, do better.

As this belief continues to grow, so has the idea that now is  a  moment for action. The public sector is not willing to ignore its customers. And customers are not willing to sit by and wait for any public sector regulation to make a difference. Once again, packaging has found itself at the center of the conversation.