Parcel Health Spotlighted by Catalyst by Wellstar at HLTH 2025

In its seventh year, HLTH USA 2025 has cemented itself as healthcare’s annual reunion—a place where innovation, ambition, and collaboration collide. Picture 12,000 people and 2,750 CEOs under one roof in Las Vegas, all asking the same question: what’s next?

This year’s theme, “Heroes and Legends,” celebrates healthcare’s quiet doers—the builders, founders, and clinicians reshaping what care means—and challenges innovators to imagine the next decade of health. Whether your cape is an FDA approval, a sustainability breakthrough, or a startup scaling toward impact, HLTH is where your story meets its audience.

For Parcel Health, that story unfolds as part of Catalyst by Wellstar’s Spotlight on Innovative Companies, highlighting startups transforming the industry’s most pressing challenges.

A Stage for Change: Parcel Health and Catalyst by Wellstar

Parcel Health joins HLTH 2025 in Las Vegas as one of the innovative companies featured by Catalyst by Wellstar, Wellstar Health System’s award-winning innovation arm dedicated to advancing healthcare outcomes and sustainability.

At HLTH, Catalyst’s spotlight exhibition showcases ventures reimagining how care is delivered, accessed, and sustained. Among them, Parcel Health stands out for tackling a problem hiding in plain sight—plastic waste in prescription packaging.

Across the U.S., more than 165 million plastic prescription bottles enter the waste stream each month. These containers are rarely recycled due to size, labeling, and and type of plastic. Parcel Health’s mission is simple yet radical: to eliminate single-use plastic pill bottles through a safer, paper-based alternative that protects medications, engages and protects patients, and preserves the planet.

From Pilot to Proof: Partnership at Wellstar Kennestone

Parcel Health’s collaboration with Wellstar Health System began at Kennestone Hospital, where a pilot program launched to test paper-based prescription bottles in a live pharmacy environment. The results exceeded expectations—not just in functionality, but in patient and clinician enthusiasm.

Patients praised the bottles’ sleek, discreet design and their sustainable story, noting that the switch from bright orange plastic to neutral, paper-based packaging felt “refreshing” and “empowering.” Pharmacists appreciated the durable construction and compatibility with dispensing workflows, while Wellstar’s sustainability team noted measurable reductions in plastic waste.

Building on the Kennestone pilot, Parcel Health and Wellstar are now exploring expansion across additional pharmacy locations, reinforcing their shared commitment to mitigating plastic waste in healthcare while improving patient experience.

The Future of Sustainable Pharmacy

Parcel Health represents a new generation of healthcare innovators—companies proving that sustainability and safety can coexist. Our paper-based prescription packaging isn’t just eco-friendly; it’s engineered to protect medications, and empower patients with design that blends aesthetics, discretion, and integrity.

This approach aligns seamlessly with Wellstar’s commitment to circular innovation—rethinking every material, process, and patient interaction to minimize waste and maximize wellness.

As Parcel Health scales, the impact compounds:

  • Plastic reduction: Each paper-based bottle replaces a plastic one that might otherwise persist for centuries in landfills.
  • Carbon savings: Paper manufacturing can leverage renewable inputs and lower life-cycle emissions.
  • Patient trust: Beautifully designed to communicates care and thoughtfulness, strengthening the pharmacist–patient connection.

Together, Parcel Health and Wellstar are demonstrating that sustainability isn’t a side project—it’s a core pillar of modern healthcare delivery.

HLTH 2025: Heroes, Legends, and the Next Chapter of Care

This year’s HLTH theme, Heroes and Legends, feels especially relevant to Parcel Health’s story. While the company’s work may not grab headlines like a billion-dollar biotech IPO, it reflects the spirit of the industry’s “quiet heroes”—those tackling systemic issues with creativity, grit, and purpose.

Reimagining something as ubiquitous as a prescription bottle might seem small, but it’s emblematic of the broader shift happening in healthcare: impact through design, sustainability, and empathy.

At HLTH 2025, amid the noise of big deals and headline announcements, Parcel Health’s mission serves as a reminder that real innovation often starts small—one material, one patient, one pharmacy at a time.

Looking Ahead

Following its participation at HLTH, Parcel Health will continue scaling its sustainable healthcare packaging solutions across hospital and retail pharmacies nationwide. With Wellstar Health System as an early pilot partner and catalyst for change, the company is poised to expand partnerships with other health systems seeking to reduce environmental impact without compromising patient care.

By challenging an industry standard that has gone largely unquestioned for 70 years, Parcel Health is proving that even the smallest design choices can create lasting change... and patient joy!

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